Marketing & Promotion
Topic 7: Marketing & Promotion
Content Time Required: 8 hours
Course Description: The primary purpose of the Marketing & Promotion curriculum is to ensure participants have an understanding of the role of marketing & promotion in their business application. The instructor will ensure participants understand current buying climate and the impact of successful marketing & promotion.
Learning objectives:
1 Understand the impact of marketing & promotion for your event or facility.
2 Learn to create and enact an effective marketing plan.
3 Apply the knowledge to your business environment.
Learning Tools: Lecture, case study or evaluation, and open discussion.
Take Home Materials: Hard copy or electronic copy of learning objectives and any relevant textbooks, manuals, articles, or journals.
Instructor’s tools or expectations: Instructor is encouraged to incorporate examples, case studies, multi-media tools, and/or publications to demonstrate learning objectives, provide handouts, and require group discussion. A maximum of 25 students will be allowed in each class in to facilitate open discussion and questions. Questions should be acceptable at any point throughout the course.
Evaluation tool: The course and the instructor will be evaluated by the students using a standard questionnaire. The instructor will also evaluate the class and provide feedback to planners regarding successes, failures, or changes needed to better accommodate the students or program. The course and instructor will also be evaluated by the planners or class monitors assigned to assist with the class. The instructor may also incorporate tools that assist the students in evaluating their success in accomplishing the learning objectives. Also, in the wrap up at the end of the program, students will be encouraged to openly evaluate each session with comments and/or suggestions for future changes and/or corrections.
Course Offerings:
1. Feiered up for selling in Today’s Market Place!
2. Event Marketing on the Internet
If you are interested in hosting classes privately please contact Stacy L. Harvey, CMP, CMM at stacylharvey@vt.edu
Current Classes: Meetings 101:
February 20, 2009
March 9, 2009
http://www.cpe.vt.edu/meetings101/
Jim Spellos Webinars:
March 6, 2009 – Googleicious
http://www.cpe.vt.edu/spe/llos
Certified Meeting Professional (CMP) Exam Preparation Course:
March 26, 2009- June 18, 2009
Thursday Nights
6:00PM -9:00PM
Email: stacylharvey@vt.edu if interested