Meetings & Events Academy
Mission, Objectives & Curriculum Description
ACADEMY MISSION
The mission of the Meetings and Events Academy is to improve and/or develop the skills, perspectives and abilities of individuals currently working or preparing for a career in the meetings and events industry.
ACADEMY OBJECTIVES
• Offer participants diverse educational opportunities and comprehensive exposure to the meetings and events industry; • Ensure participants will gain a complete understanding of sound business and strategic practices; • Provide participants counsel and guidance for career enhancement and growth opportunities; • Provide an educational forum with an overall industry perspective which will explore changes, competitive strategies, and management techniques; • Create an environment that encourages the exchange of information through networking and partnering; • Provide participants with new skills and techniques for strategically positioning their meetings and events to attain stated goals. • Use technology to identify new sources of management, marketing and research, product development, promotion and sales. • Provide participants new and expanded sources of information for management, research, and funding of tourism programs and initiatives. • Identify new trends in the management, marketing and operations practices which improve efficiencies. CORE CURRICULUM Topic 1: Meetings & Events Technology Topic 2: Meetings & Events Legal Considerations Topic 4: Management and Operations
Topic 5: Current Trends/Industry Analysis/Research Topic 7: Marketing & Promotion If you are interested in hosting classes privately please contact Stacy L. Harvey, CMP, CMM at stacylharvey@vt.edu
Current Classes: Meetings 101:
No classes scheduled at this time.
http://www.cpe.vt.edu/meetings101/
Certified Meeting Professional (CMP) Exam Preparation Course:
No classes scheduled at this time.
Email: stacylharvey@vt.edu if interested